British newspapers sometimes give away CDs or DVDs in the hope that readers enticed by free copies of “Batman 26” might cast a passing glance at the headlines, too.
One newspaper, The Daily Telegraph, has reversed that approach, to spectacular effect. Instead of giving away a disk, it acquired one (or more) of them containing the expense records of members of Parliament.
As The Telegraph splashes tales of taxpayer-financed duck islands and moat-cleaning across its front pages, there is talk of a political revolution along the Thames. Some of the conventional wisdom of the news business has gone belly up, too.